Shira Eden is a senior executive assistant and an administrative manager. Prior to her position at Lead Global, Shira was EA to the managing director of PWC in Israel, as well as helping establish and run the Israel offices of LightSpeed Venture Partners, a venture capital firm focusing on early and expansion stage investments in diverse markets.
While living in London, Shira worked at ETV Capital, a company specializing in debt-based financing solutions for technology and healthcare startups.
Shira enjoys and appreciates culinary related activities, and holds a diploma in wine studies from the Academic College of Ramat Gan. In high school, Shira majored in dance studies, specializing in modern dance and flamenco. She also adores Bruce Springsteen.